Walk Like A Brand

The most clear, simple, and memorable definition of branding and how it applies to you!
Instructed by: Everett Bowes | Subject: Marketing, Branding

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Description

Everyone is talking about Branding these days! But with so much talk, from traditional marketers to everyday people, there is a lot of confusion about what a brand is! The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time getting their non-businessminded co-workers on the same page. Well, this is "branding for the rest of us"! In this course you will get a full, complete, and memorable understanding of what branding really is. By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral. Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity.

Outcome

1. Understand the common misconceptions about what a brand is.
2. You will have crystal clarity regarding what a brand is.
3. You will be able to evaluate other company's branding efforts.
4. You will have a framework to start building your own brand.
5. You will understand the need to connect, differentiate, and focus on creating brand experiences.
6. You will understand that branding is more "in the mind" and less "with the eye".

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Course Info

• 12 Lectures
• 42 Hours
• Language: English
• Subject: Marketing, Branding
• Instructed by: Everett Bowes
• Last updated on August 2017
• Platform: Udemy