How to Get Your First 1,000 Customers

Go from 0 to 1,000 customers in 1 course. Social media, Content & Video Marketing, PR, SEO, SEM, FB, Instagram & more
Instructed by: Evan Kimbrell | Subject: Marketing, Growth Hacking

Description

Can I ask you a question? How may customers do you have? If you said "none" or "not enough", this course is for you. In this course, we're going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers. You see, the hard part isn't making a product anymore. The hard part is finding a market for your product and getting them to buy it. "How great can a product be if nobody wants it?" - Marc Andreesen, billionaire venture capitalist. We're no longer living in the "field of dreams". If you build it.... they won't come. In order to be successful with your startup or small business, you must have the ability to proactively go out and find customers. In order to do that, you need to understand modern marketing channels. That's exactly what we cover in this course. We'll cover: • Social media marketing through Twitter, Instagram, & SnapChat • Community management and promotion through Reddit, ProductHunt, & HackerNews • Pitching press and getting covered in blogs, news outlets, & other media sites • Creating, managing, and promoting blog posts through Wordpress, Medium, & guest blogs. • Creating & promoting video ads and video content through your site & through YouTube • Building a long term SEO strategy • Designing and executing CPC ad campaigns through Google, Bing, & Facebook As always, if you're not 100% satisfied you can get a full refund through Udemy within 30 days. You'll also get access to Evan's Perks, a trove of over 120 exclusive discounts just for my students to software products like InVision, QuickBooks, & Balsamiq.

Outcome

1. Understand the basics of growth marketing and traction channels
2. Drill down on customer paint points and build user personas
3. Align marketing channels with their personal preferences and skills
4. Use Twitter and Facebook to conduct research and sales outreach
5. Canvas Reddit, Meetup, and other platforms to canvas for customers
6. Set up, manage, and analyze user stats & behaviors through Google Analytics
7. Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
8. Set up, populate, and use an Instagram account
9. Market using 3 different techniques on Instagram
10. Set up, populate, and use a Snapchat account
11. Market using 4 different techniques on SnapChat
12. Build and maintain a press list
13. Strategize angles for pitching and being covered by press
14. Understand the mentality and mindset behind press & journalists
15. Successfully manage relationships with press and pitch them successfully
16. Build a comprehensive content marketing plan
17. Build and maintain a content calendar
18. Use 5 different techniques for coming up with blog & content ideas
19. Promote their content through 6 different strategies
20. Employ the skyscraper technique successfully
21. Find, track, and land guest posting spots on other blogs and outlets
Plan, script, and produce videos for marketing
23. Analyze and track video marketing metrics
24. Decide which camera equipment fits their budget and needs the best
25. Effectively combine video marketing with pre-existing content
26. Strategize and produce videos for marketing on YouTube
27. Build landing pages for email or lead capture
28. Understand the best practices of creating and promoting lead magnets, like webinars & white papers
29. Analyze your on site SEO factors and optimize them
30. Conduct keyword research for SEO opportunities
31. Manage keyword density and other metrics needed for ranking on Google
32. Design, plan, and start advertising on Google, Bing, and Facebook
33. Analyze & understand search engine marketing & social ad marketing metrics

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Course Info

• 200 Lectures
• 26.5 Hours
• Language: English
• Subject: Marketing, Growth Hacking
• Instructed by: Evan Kimbrell
• Last updated on September 2017
• Platform: Udemy