Short and Sweet: Selling for Security Professionals [Free Course]

Nisdon September 08, 2017
Pitch your information security proposals to business executives in a way that resonates: Learn to sell on their terms.
Instructed by: Stephanie Losi | Subject: IT & Software, Network & Security

Short and Sweet: Selling for Security Professionals [Udemy Course]

Description

Are you an information security professional who frequently needs to get approval from business executives for new security measures? This 1-hour “Short and Sweet" course takes away the guesswork and gives you tools you can start using today. Learn to speak business executives' language and get easier approval for your security investments. Pitching a security investment can seem difficult because it's not always a clear-cut process, but learning to sell to business executives in their own language is a key to reframing security as a long-term positive investment opportunity. In less than 2 hours, this Short and Sweet course will give you solid practice and help you achieve steady improvement in your pitches, without a lot of filler. We'll discuss the potential for finding common ground, why sales skills are so important, and how to transform your security investment proposals from risk-focused to business-focused with a few simple tweaks. We'll also talk about preparing for an in-person pitch, and about selling to the business line - selling to users - after your pitch gets approved. At the end of the course, you'll be better equipped to have effective discussions with business leaders about potential security investments you need and want to make inside your company. That's a great trade for 2 hours of your time!

Outcome

  1. Pitch information security investments to business executives in business terms
  2. Use 'power words' to improve the impact of your pitch
  3. Apply strategies to increase buy-in from business-line managers after a security measure is rolled out
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