Increase eCommerce Conversions with Delightful Micro Moments

Improve Customers' Engagement / Loyalty and Build Strong eCommerce Identity With a Strategy of Micro User Experience
Instructed by: Greta Galubauskaitė | Subject: Development, Ecommerce

Description

Micro UX are small individual elements of interactive product as website, an app, system or online shop on which you will focus in this course. Micro elements based on user psychology stimulates user’s good emotions and encourage them to make buying decisions instantly. Most of designers and product managers meets them everyday, but sometimes micro elements are created randomly without meaningful purpose, are copied from another products therefor do not suit for the individual layouts and the context. This course will reveal micro ux not just a matter of creativity and inspirations. It will show it as subtle science of usability, full of theory, formulas and tactical methods to increase conversion rates and boost business revenues. In this course you will work with different user journey scenarios. By developing effective micro elements you will reduce user's frustrations in failure moments. You will also frame joyful messages to eliminate his hesitations and motivate user to complete particular tasks and end up shopping journey with successful purchase. Each topic has an associated activity, so you will be able to practice micro moments and easily adopt new skills in real life of your eCommerce business!

Outcome

1. Increase eCommerce subscribers and registered users
2. Frame effective messages to fasten user's decision making
3. Develop methods how to boost items in bag and wish list
4. Reduce user's cognitive loads and speed up the shopping journey with details on purpose
5. Develop effective and joyful shopping environment and stimulate user's good emotions
6. Reduce user's frustration and bounce rates in failure moments
7. Easily create engaging Ecommerce delivery strategies
8. Build trust image in checkout process
9. Ensure Ecommerce user return after checkout
10. Build an intimate eCommerce brand's relationship between user and a brand
11. Confidently adopt micro ux implementation model to your working routine and gain subtle usability skills
12. Enjoy strategic and creative and fun methods to increase eCommerce conversion rates! :)

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Course Info

• 39 Lectures
• 1.5 Hours
• Language: English
• Subject: Development, Ecommerce
• Instructed by: Greta Galubauskaitė
• Last updated on October 2017
• Platform: Udemy