How to show your ads only to people who convert!

​Best strategies from an Ex-Googler that actually work.
Instructed by: Faculty of Digital Education | Subject: Marketing, Advertising

Description

This course has been designed by an ex-Googler after working with hundreds of Top tier clients from across the globe. Over the years, she has handled a portfolio of clients from diverse backgrounds ranging from travel, healthcare, auto, media and entertainment to food and beverages and branded apparel. Some of them include Nike, Tiffany, Chanel, Prada, Louis Vuitton, Emirates, Cathay Pacific, Etihad Airlines, Hilton Hotels, Tripadvisor, Kayak, Expedia, Disney Studios etc.

Outcome

1. Run Google AdWords campaign with more conversions
2. Experience lower cost/conversion in their campaigns
3. Understand what are the suitable campaign settings for high ROI
4. Understand and decide which keywords to bid high on and which keywords to pause
5. Understand the concept of Bid adjustment
6. Understand how to choose favorable location settings for maximum benefit
7. Understand the dynamics of ad scheduling
8. Take a call on which devices are performing well and how to use it to your benefit
9. Learn how to create awesome ads
10. Learn the importance of tightly themed ad groups and how to effectively group keywords for maximum results
11. Techniques to prevent irrelevant clicks by adding negative keywords and how to choose negative keywords

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Course Info

• 10 Lectures
• 1 Hour
• Language: English
• Subject: Marketing, Advertising
• Instructed by: Faculty of Digital Education
• Last updated on October 2017
• Platform: Udemy