A/B Testing - How to Build Successful Product Experiments

Learn the three pillars of creating successful product A/B split tests from a Senior Director of Product Management.
Instructed by: Gökçe Tombul | Subject: Business, Management

Description

This course is free for a limited time! Enroll today, so you don't miss out. Learn how to build successful experiments to improve your product and grow your business from Udemy's Senior Director of Product. Many product experiments fail because we test the wrong things. If you are on a budget and have limited resources, like most of us out there, it's critical that you spend your time the right way. If you just started to think about running A/B tests, it could be overwhelming to figure out where to start and what to test. In this course, I will show you the step by step process we use at Udemy to figure out what to experiment with. Also you will learn more about the roles in an experiment team, how to manage dependencies and most important qualities of a strong experiment owner. And finally, you will learn how to think about the team culture to make your experimentations successful.

Outcome

1. Learn a step-by-step process to identify the right things to test.
2. Learn advanced frameworks and analyses techniques to supercharge your experiments.
3. Understand how successful organizations approach to A/B testing.
4. Learn how to build an effective experimentation team in your organization.
5. Learn how to build an effective experimentation team in your organization.
6. Asses your current way of thinking of running experiments and get ideas about what to improve.

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Course Info

• 12 Lectures
• 33 Hours
• Language: English
• Subject: Business, Management
• Instructed by: Gökçe Tombul
• Last updated on December 2017
• Platform: Udemy