Advanced Google AdWords 2017

Take your Google AdWords skills to the next level by learning advanced tips and tricks that can help you get more out of the popular pay-per-click (PPC) tool.
Instructed by: Adriaan Brits | Subject: Marketing, Advertising

Description

Take your Google AdWords skills to the next level by learning advanced tips and tricks that can help you get more out of the popular pay-per-click (PPC) tool. In this course, Adriaan Brits shares advanced techniques for using Google Analytics in your online marketing efforts. He covers auction insights, the Display Planner, and the AdWords Editor, and provides tips for tackling reporting and auditing at an expert level. Plus, he goes into mobile marketing, using automation, and opportunities with app and video marketing.

Outcome

1. Research and planning in AdWords
2. Working with the Display Planner
3. Using the AdWords Editor and manager accounts
4. Reporting tips with AdWords
5. Using rules and automation in AdWords
6. Dynamic search and display automation
7. Overview of video advertising and Google Display Network
8. YouTube advertising via AdWords
9. Advanced PPC tips and tricks

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Course Info

• 28 Lectures
• 2 Hours
• Language: English
• Subject: Marketing, Advertising
• Instructed by: Adriaan Brits
• Last updated on November 2017
• Platform: Lynda