2018 Complete Marketing Masterclass #1 | Your Model [100% Off]

Session 1: Build you Model, Digital Marketing, Modelling, Scaling, Content, Social,...
Instructed by: Brian Bozarth | Subject: Marketing, Marketing Fundamentals

Description

The Live Marketing Leadership Workshop is now available online! With hours of project-based videos and interactive homework sessions, you will join the many before you and develop your own complete marketing strategy for your brand by the end of this course. The difference with this course and other digital marketing courses is that you will learn the WHY of marketing that the modern marketing leader is required to know. ★★★★★ "This is the best marketing innovation I have seen in years." - Ignacio Agacevic The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership. In Session 1 we will focus on Building Your Model. As you may know, more and more marketers are constantly under pressure to justify their marketing effectiveness, prove ROI, and create efficiency at scale. Since most marketing today is digital marketing, all the digital tools available make this task easier. To do this well, every brand should have a model for how they track consumers from anonymous visitor all the way to loyal customer and promoter. The goal of building a model is to ensure that you have a way to track and measure every primary step a consumer takes during the buying journey. Without a model you will simply be guessing at which marketing tasks will be the most effective. The benefit of having multiple models of historical numbers is that you are then able to build out future scenarios by which you can more accurately gauge ROI, create efficiency at scale, and identify opportunities for marketing activities on each channel.

@https%3A%2F%2Fwww.udemy.com%2Fmarketing-course-session-1%2F%3Futm_medium=linkshare%26couponCode%3D101free

Course Info

• 22 Lectures
• 2 Hours
• Language: English
• Subject: Marketing, Marketing Fundamentals
• Instructed by: Brian Bozarth
• Platform: Udemy