Conversion Tracking for Digital Marketing [Free Course]

A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns
Instructed by: Mark Meyerson | Subject: Marketing, Digital Marketing

Description

Whether you are a beginner starting a new campaign or a seasoned marketing professional, this course caters for you. The course is broken into components discussing different aspects of conversion tracking and analytics. The course shows you how to setup tracking according to best practice and use tracking to analyse marketing campaigns. We discuss aspects of tracking in general as well as looking at particular tools and advertising platforms. These includes: Google AdWords, Facebook Ad Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, Unbounce landing pages, Avanser Call Tracking and more. The course is recorded inside the actual marketing platforms and tools, walking you through how to setup everything you need. After completing the course you will already have setup all your tracking according to best practice as I walk you through it during the course. After completion you will also have a thorough understanding of different tracking techniques and options available to you.

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Course Info

• 25 Lectures
• 2 Hours
• Language: English
• Subject: Marketing, Digital Marketing
• Instructed by: Mark Meyerson
• Platform: Udemy