Business Branding & Strategy: Craft Your Unique Brand Story

Learn How to Create an Irresistible Brand on Any Budget & The Most Effective Strategies to 10x Your Marketing Results
Instructed by: Federico Fort | Subject: Marketing, Branding

Description

Discover How To Be Everywhere, Stand Out From Your Competition And Build An Incredible Brand People Will Remember! If you are in business for the first time, or the 100th time, getting your marketing right and understanding the basics is going to save you a lot of money in experimenting, time wasted in taking pot shots at advertising, and frustration when you find out how much easier it could have been to get it right the first time. When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be, how you are going to gradually raise awareness of your company, how you are going to introduce a gradually increasing number of potential customers to your products and services and how you are going to cement the loyalty of those who come across you. Here we will look at how you should go about doing this by creating a strong brand and then growing it to the point where you will be recognizable by your logo alone. We'll go through why you need a brand if you're running an online business, we'll look at the basics of what a brand is and we'll look at all the tools and techniques you'll need to create a brand that works for you in a highly effective manner. Below are the specific information that you are about to learn: Why You Need a Brand to Succeed Online? What Aspects Make a Brand? Apple's Values Statement and Why They're Successful Finding Your Values Writing Your Mission Statement – Your Promise Some More Considerations for Your Company or Website Name Getting a Website What Makes a Good Logo? Ideation – Coming Up With a Concept for Your Logo Creating Your Logo Using Your Logo and 'Being Everywhere' Creating a Personal Brand Being Everywhere And so much more... This Course will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices. Getting the basics right can make such a difference to the outcomes. Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget. When you understand ‘how it works’ you get a lot more punch out of your advertising and marketing campaigns. You don’t have to hire a firm to build your brand for you, you can do it yourself. Get started today and learn how to build a successfull online brand that doesn't suck!

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Course Info

• 16 Lectures
• 2 Hours
• Language: English
• Subject: Marketing, Branding
• Instructed by: Federico Fort
• Platform: Udemy