Design Thinking : Customer Journey Mapping

Sure shot way to delight customers & become profitable
Instructed by: Nilakantasrinivasan Janakiraman | Subject: Design, Design Thinking

Description

Through a Case Study, this course will teach you to create Customer Journey Map of your own organization. Who is this course for? Professionals from Marketing, Customer Service, Digital Transformation, UI/UX, Design Team & Start ups. What is a Customer Journey Map? Customer Journey Map is a design thinking tool that can be used to improve customer experience & provide wow moments for the customers. Is it relevant to my sector? Virtually it is applicable to all scenarios where there is interaction. (B2B, B2C, Govt, Social Business, Non-business) What are the benefits of Journey Mapping? Typical benefits include 15% improvement in customer retention, loyalty improvement and increase in sales conversion.

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Course Info

• 10 Lectures
• 1 Hours
• Language: English
• Subject: Design, Design Thinking
• Instructed by: Nilakantasrinivasan Janakiraman
• Platform: Udemy