Write your first B2B Marketing Case Study

Best tool for B2B sales and marketing
Instructed by: Shashank Rajurkar | Subject: Business, Entrepreneurship

Description

Customer case studies are among the most important tools for a B2B business, whether you are a B2B startup or an enterprise business or a freelancer with B2B clients. The customer case studies are the most effective tools for conversion of leads or for closing a sale in all these situations. B2B customer case study writing is perceived to be complicated and at times time consuming. There are more than one element to work on – customer relation, creativity, interviewing, presentation and all these elements look to be of a diverse nature. Learning about each of these elements and mastering them is time consuming. Creating case studies isn’t like writing a college business report. It isn’t like writing a blog post, white paper or research report, either. A case study needs to breathe life, have a story behind it and show—­­not tell—­­potential customers why your product or service solves a real problem. In short, building a case study that converts is as much an art as it is a science. This course will teach you both – arts and science about this skill.

@https%3A%2F%2Fwww.udemy.com%2Fcreating-killer-b2b-case-studies%2F%3Futm_medium=linkshare%26couponCode%3DHOLIDAYSEASON2018

Course Info

• 9 Lectures
• 1 Hour
• Language: English
• Subject: Business, Entrepreneurship
• Instructed by: Shashank Rajurkar
• Platform: Udemy