Introduction to Branding - The Beginners Guide

What you need to Know about Branding!
Instructed by: Kelvin Osondu | Subject: Business, Entrepreneurship

Description

Are you looking to launch your business online? The good news is you don't need a branding agency to launch your business. The bad news is you need to understand the concept of branding. And no, branding isn't just about the logo of your company. -- The aim of this course is to teach you the fundamentals of setting up a brand for your business. One of the major misconceptions around branding is that it's a one time process. You simply pay an agency to sort out your brand, or worse, simply hire a freelancer on Upwork to design your logo. Whilst these actions are necessary, it doesn't capture the essence of branding, which in itself is a lifelong process. -- This free course is divided into two sections 1) Introduction to Branding In this section, I introduce the origin of branding and why its important to build a brand for your business. I have also provided external resources to help you understand the concept behind branding. Following this, I outlined the two main types of branding and the differences between these types. 2) The Branding Process In this section, I've recorded a series of 5-videos that teach briefly the following aspects of branding: Your Audience Your Market Your Unique Selling Preposition (USP) Your Message and Your Design I call this the 5 Y's of branding. -- So what are you waiting for? Enrol on this free course and kickstart your entrepreneurial journey with the right tools and mindset to build a successful business. You don't need to be a branding expert to build a credible brand. You simply need to understand the strategies that will set you apart from others in your market. And that's the purpose of this course. Who this course is for: Entrepreneurs looking to launch their business online Full-Time workers looking to launch a part-time business online

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Course Info

• 8 Lectures
• 1 Hour
• Language: English
• Subject: Business, Entrepreneurship
• Instructed by: Kelvin Osondu
• Platform: Udemy