Growth Hacking 101: Traffic Measurement and Google Analytics [Free Coupon]

Learn to use Google Analytics for inbound/content marketing, online advertising, or website UX/optimization initiatives.
Instructed by: Reva Minkoff | Subject: Marketing, Growth Hacking

Description

In this fun, interactive foundation course, you'll learn how to leverage one of Silicon Valley's most interesting marketing exports. Ideal for entrepreneurs, managers, new digital marketers, and anyone who is new to growth hacking. After taking the course, you'll know how to be growth-oriented, how to channel this mindset into your organization's broader mission, and how to evaluate the success of digital initiatives.

Outcome

1. Understand the growth-oriented mindset of Silicon Valley and be able to leverage it for themselves.
2. Integrate analytics into the design of digital growth operations and tactics.
3. Learn to evaluate marketing technologies in terms of people, processes, and products.
4. Design digital funnels that can be tracked in Google Analytics.
5. Monitor the effectiveness of points of conversion and other success factors.

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Course Info

• 30 Lectures
• 2.5 Hours
• Language: English
• Subject: Marketing, Growth Hacking
• Instructed by: Reva Minkoff
• Last updated on August 2017
• Platform: Udemy