Session 3: Conversion Rate Optimization on all your digital marketing channels.
Instructed by: Brian Bozarth | Subject: Marketing, Marketing Fundamentals
Instructed by: Brian Bozarth | Subject: Marketing, Marketing Fundamentals
Description
The Live Marketing Leadership Workshop is now available online! With hours of project-based videos and interactive homework sessions, you will join the many before you and develop your own complete marketing strategy for your brand by the end of this course. The difference with this course and other digital marketing courses is that you will learn the WHY of marketing that the modern marketing leader is required to know. ★★★★★ "This is the best marketing innovation I have seen in years." - Ignacio Agacevic The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership. In Session 3 we will focus on Conversion Rate Optimization (CRO) CRO has been considered by many the most important marketing activity because it makes every visitor exponentially more valuable. For example, if you double your conversion rate but keep the same traffic, you have essentially doubled your revenue. Digital marketing is analytics driven, smart marketing. In this Session, you will learn how the best companies design and optimize sites that convert. The goal is to remove the fog of mystery around CRO by introducing you to a common-sense, data-informed, well-proven strategy for optimizing your conversion rate. At the conclusion of this session you will have developed your own conversion rate optimization plan based upon each of your primary user touch points.
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Course Info
- 29 Lectures
- 3 Hours
- Language: English
- Subject: Marketing, Marketing Fundamentals
- Instructed by: Brian Bozarth
- Platform: Udemy